Kalypso Agency is located in both Connecticut and Singapore. The company is a virtual worlds market research company. Just recently the Kalypso agency has recieved funds through Singapore's Interactive Digital Media Office and the i.JAM initiative. The funds are to promote breakthrough products in the IDM space. Kalypso, which focuses on Second Life, is shooting to combine behavioral data with marketing metrics to help businesses track virtual world efforts. Its said that the company is tied to a program called Co-Space, "a five-hundred million doller fund from IDM to promote mixed reality and mirror world applications in Singapore."
Its said "We are delighted to receive the support of the Singapore government for our market research initiatives in the virtual world," stated Kalypso Co-Founder Nicholas Cameron. "There are more than sixty virtual worlds now and there is a fundamental need for quality marketing research, as this medium continues to grow." [via MRWeb.com]
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